Making everyday life
A little bit better
Life means decisions, distractions, and challenges. People want to grow – yet most digital support tools are narrow and formulaic. Lifter AI changes that by combining awareness of each person's unique context with guidance that connects.
AI has enabled access to the world's knowledge, but not in ways most people can use. LLM's are powerful but they're raw tools.
Lifter AI transforms information into something human; distilled, contextual, and personal. In doing so, we bring together two forces – guidance for personal growth and access to amplified intelligence. And we do it at scale.
When life feels scattered or heavy, HELEN helps you reconnect to what truly matters. She listens with care, reflects your priorities back to you, and offers perspective that makes the next step feel possible.
When your week is crowded with tasks, HELEN doesn't just manage logistics — she organizes them in a way that keeps you aligned with your goals. By handling the noise and surfacing what's most important, she helps you move forward with clarity.
When you're curious about a new idea, planning a trip, or comparing financial options, HELEN translates information into personally resonant insight – distilling the world's knowledge into clarity.
CoreView™ is Lifter's Personalization Engine – a deep-profile system combining psychographic insight, emotional signals, and context cues to tailor every interaction. It integrates long-term traits, current signals, and contextual realities to create a real-time profile, helping HELEN respond not with automation, but with deep connection.
CoreView™ powers Lifter's proprietary insight engine, allows HELEN to quickly grasp how you think, feel and decide and builds a dynamic picture of your unique motivational and emotional style – so every response feels relevant, personal, and deeply attuned to you.
At Lifter, we talk about people's NorthStar* - the guiding light that shapes our choices and keeps us moving toward what matters most. Helen will work to confirm and clarify each person's NorthStar* and will make it central to how she helps make "every day a little bit better".
Four innovators, one dream
CEO
After two decades leading technology organizations, I've learned that lasting innovation begins with having a compelling purpose. Lifter AI stands apart by using artificial intelligence to make everyday life a little better for any person - and in doing so, creating a more effective and efficient workforce.
President, COO
I've always been drawn to the question of what makes people feel safe, seen, and motivated to grow. At Lifter, I focus on building interventions that work from the inside out — intuitive, emotionally resonant, and grounded in the rhythms of daily life. My goal is to help people reconnect with their strengths and live with more ease and direction.
Chief Engagement Officer
My work centers on designing emotionally intelligent interactions that feel personal, curious, and gently uplifting. At Lifter, I shape the tone and personality of the companion experience — helping users feel understood from the first moment. I believe when people feel deeply seen, real change becomes not only possible, but natural.